Flyer Design and Printing Cost - getting the best price.

When you are promoting your business through a flyer design, the cost is very important and you want to do everything in your power to get this as low as possible - without sacrificing either design or print quality. At Add Design we specialise in affordable flyer design and printing, and we are always happy to advise on the best ways to reduce the flyer design and printing cost. Whoever is designing and printing your leaflets, here are some tips for getting the best flyer design and printing cost.

Graphic Design. All of Add Design's prices are fixed, but if your graphic design works on an hourly rate make sure you know what it is. Also insist on knowing how long the design is likely to take and whether you will be charged for ammendments and print-prepping. Designers may pretend that 'graphic design' is a magic art, but most designers should know how long the average design takes and the average flyer design and printing cost.

Stock images. If you require stock images, then make sure you know how much these will cost before your designer purchases them. If the price per image is high, then you may be able to search some of the cheaper stock libraries yourself for the right image and purchase it for much cheaper before handing it on the designer.

Print Quality. There are varying qualities of print, and these come at a different price. If you are doing a straight-forward mail drop then you probably don't need the greatest print quality so can settle for a cheaper print run and reduce the flyer design and printing cost. Tell your designer how important print quality is, and ask for print samples so you can compare quality.

Number of copies. There is a good rule of thumb here. The more copies you do, the cheaper the cost per item. Sometimes there can be almost no difference between the flyer design and printing cost of 2000 print run and 5000 print run. Always order more than you need - better to pay a little but extra for some more copies than have to do a reprint (which is much more expensive). When you request a print quote always ask them to quote more than one quantity, so you can compare the costs.

Printing time. Printers need to schedule their time and will often give discounts if you are flexible on turnaround. They will also add a premium if you are in a hurry. If you plan your promotion in advance and have some time in hand ask your printer/designer if there is any saving on the flyer design and printing cost for a longer turnaround.

Nightclub Flyer Design

Nightclub flyers are one of my favourite advertising media, but also one of the hardest to work with in flyer design. With normal business flyers, you really do have the scope to include what you like. However, with nightclub flyer design, you really have to be economical and really concentrate on pushing forward one single and unified message. You also really need to think about how the nightclub flyer design is used. Your advert is likely to be that much more effective if it creates an attractive design and encourages the recipient to keep it. Concentrate on making the front of the flyer something which is simple and striking. An interesting and intriguing image, or something which is likely to invoke a positive reaction in the viewer. You can then save the back to push forward your promotional message. If the front of a nightclub flyer design invokes interest, then the viewer will instintively flip it over in search of an explanation. Many graphic designers also consider leaving blank space on the back on nightclub flyer design. This increases the chances that the flyer will be used and passed on, keeping your advert alive well beyond its first hit.

Business Flyer Design - how to create text.

When customers give us text for a flyer design, it is invariably too much. There is a tendancy for any information literature to load it full of text, believing that the audience is after as much information as they can get. This is not the case. What the audience is really after is to be given the keypoints in as easily digestable form as possible. So how can you cut down the text to include in a business flyer design? Well, firstly, you need to think hard about your audience. Just because you, as the owner of the business, are interested in the details of a certain product or service, it doesn't mean that your audience are interested in the same type or depth of information. Have you ever been to a party where one of the guests simply won't shut up about the details of their boring job? - don't do this in your business flyer design. Be very selective about which information you include and keep it brief, remembering always about what your audience might be interested in. Bullet points are a fantastic way of sumarising the important information for easy digestion and can quickly point out the key benefits. Highlighting the benefits in your pamphlet design, of course, is what it is all about so always review the information with this in mind. Try to connect all the information to a key benefit. i.e. 'Established since 1980' becomes 'With over 25 years experience'. 'Made from aluminium' becomes 'Constructed from strong and light aluminium'. Don't rely on the reader making conclusions (people read advertising literture fast and light), be blantent and unsubtle. Lastly, think about the structure of the information in the business flyer design. Don't simply have one long narrative. Split your information into different headings so readers can easily find the information they are looking for. Title these sections with headings likely to catch people's interest. It is important to put life into your text, so try to inject some enthusiasm into the tone - even if the subject is not that thrilling. Visit the Add Design website for more information on business flyer design.

Club Flyer Design or Club Postcard Design - which to choose.

One question that always reoccurs with nightclub flyer design is which format to use for a cost-effective promotion - a standard A5 club flyer design or an A6 club postcard designs. This primarily depends on what you are going for - impact or longevity. Postcard designs are smaller so they generally have less impact and presence, but in my experience they seem to be more likely to hang about than be immediately disposed of. Because of the positive connotations of postcards (holiday postcards / fine art postcards / letters from friends) they are seen as a less advertisy medium. So, if the postcard designs are appropriate, they may get stuck on a fridge, or tucked into a diary, or even passed to someone else. A club flyer design, on the other hand, is used exclusively for advertising, and advertising only, so although it may create that initial impact, it is more likely to be binned, faster. So a club flyer design or a club postcard designs? It may sound like an arbitary choice, but mix the right format with the right design - and your promotion is likely to be that much stronger.

Flyer designers - what makes a good designer.

Being good flyer designers means balancing lots of the different talents. Obviously, you have to have good flyer design skills but to truly excel as flyer designers you need to have other skills as well. A good flyer design is one which targets the right customer in exactly the right way. This means that alongside graphic design ability you need to have sharp marketing skills, and more specifically, a very good understanding of the target market and what might appeal to them. At Add Design, our flyer designers handle projects from all kinds of businesses in all kinds of industries so understanding the target market is not always easy and involves the ability to undertake quick and effective research. It also helps to talk to the client about their understanding of the market, so good communication and interpretive skills are a must. The actual design, of course, is only half of the flyer design - the text can be just as important so if there is not a good copywriter at hand then flyer designers also need to fulfil this role and be able to cut down text into short and effective copy which will work alongside the design to create the right tone to engage the target market. Lastly, there is an understanding of print. A design may look fantastic on screen, but a good graphic designer needs to be sure that it will also look good in print. Different paper types (silk / matt / gloss) and thicknesses are good for different effects and functions so all flyer designers need to know which is the best combination to work with their design to make it as an effective piece of advertising as possible.

Flyer Designs - the basics.

In commercial flyer design, great flyer designs are not those that simply look good, they are the ones that elicit the desired response from the audience - whether that be to ring a certain number, buy a certain product or remember a certain piece of information. Any good flyer designs, therefore, starts with an understanding of the audience it is aimed at. It is the first vital step for any good design, but the one which often gets overlooked in the rush to create something which looks pretty. Think about the audience - their tastes, favourite brands, aspirations - and their relationship with the item being advertised. Most importantly what benefits will it bring them. A persons choice to read a piece of advertising often comes from self-interest; therefore to work effectively, flyer designs have to not only look relevant to the reader, but also quickly educate the reader as to why they should be interested. Remember, your audience is likely to have a short attention span for advertising so think of a key message and stick to it. Select your text and images for your flyer designs with this in mind. Do you want a simple product shot, or would a photograph which shows the benefits of using the product be better? Do you want a long description about the product and what it is made of, or would sticking to a few key benefits be more effective. Remember, great flyer designs are not just about good graphic design, they are about good marketing.

Flyer designer - what makes a good designer.

Being a good flyer designer means balancing lots of the different talents. Obviously, you have to have good flyer design skills but to truly excel as a flyer designer you need to have other skills as well. A good flyer design is one which targets the right customer in exactly the right way. This means that alongside graphic design ability you need to have sharp marketing skills, and more specifically, a very good understanding of the target market and what might appeal to them. At Add Design, our flyer designers handle projects from all kinds of businesses in all kinds of industries so understanding the target market is not always easy and involves the ability to undertake quick and effective research. It also helps to talk to the client about their understanding of the market, so good communication and interpretive skills are a must. The actual design, of course, is only half of the flyer design - the text can be just as important so if there is not a good copywriter at hand then the flyer designer also needs to fulfil this role and be able to cut down text into short and effective copy which will work alongside the design to create the right tone to engage the target market. Lastly, there is an understanding of print. A design may look fantastic on screen, but a good graphic designer needs to be sure that it will also look good in print. Different paper types (silk / matt / gloss) and thicknesses are good for different effects and functions so every flyer designer needs to know which is the best combination to work with their design to make it as an effective piece of advertising as possible.